Work

Credit Card Customer Segmentation and Target Marketing Based on Data Mining

Year: 2010

Type: conference-paper

Source: International Conference on Computational Intelligence and Security (CIS)

DOI: 10.1109/cis.2010.23

Authors: Wei Li, Xuemei Wu, Yayun Sun, Quanju Zhang

Institutions: Dongguan University of Technology, City College of Dongguan University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155257546

FWCI: 12.67

Cites: 4

Cited by: 30

Related to: 10