Work

Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition

Year: 2010

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491003591261

Authors: Dong-Jin Park, Bruce K. Berger

Institutions: Hallym University, University of Alabama

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157446866

FWCI: 3.801

Cites: 60

Cited by: 30

Related to: 10