Work

Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications

Year: 2010

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.29.2.170

Authors: Kathryn M. Sharpe, Richard Staelin

Institutions: University of Virginia, Duke University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162492491

FWCI: 12.35

Cites: 62

Cited by: 72

Related to: 10