Work

Online game characters' influence on brand trust: Self-disclosure, group membership, and product type

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.12.023

Authors: Yung Kyun Choi, Sukki Yoon, Heather P. Lacey

Institutions: Dongguk University, Bryant University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation of Korea

OpenAlex ID: W2167705702

FWCI: 8.557

Cites: 56

Cited by: 49

Related to: 10