Work

Identifying Factors Affecting Bank Customers' Loyalty and Ranking Them Using Fazzy AHP Technique (Analytical Hierarchy process) Case Study: Bank Mellat -Iran

Year: 2011

Type: article

Study design: Observational Study

Authors: Parviz Ahmadi, Tahereh Maleki, Tooraj Azari Gargari, Nima Saedi

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187458261

FWCI: 0.694

Cites: 3

Cited by: 1

Related to: 10