Work

Gender Differences in the Relationship between Experiential Marketing and Purchase Intention

Year: 2013

Type: article

Study design: Observational Study

Author: Jin-Long Liang

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2187790331

FWCI: 2.936

Cites: 24

Cited by: 20

Related to: 10