Work

The Effect of Country of Origin Image on Brand Equity and Purchase Intention

Year: 2013

Type: article

Study design: Observational Study

Authors: Zohreh Dehdashti Shahrokh, Arman Deilami Azodi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188245166

FWCI: 2.936

Cites: 32

Cited by: 11

Related to: 10