Work

Consequences of omitting advertising in demand estimation: An application to theatrical movies

Year: 2006

Type: article

Author: Charles C. Moul

Institution: Washington University in St. Louis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188781608

FWCI: 0.906

Cites: 29

Cited by: 5

Related to: 10