Work

Daily Deal Promotions: An Explorative Research on Consumers' Motivations in Italy

Year: 2012

Type: article

Authors: Ariela Mortara, Antonella Ardizzone

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189253995

FWCI:

Cites: 21

Cited by:

Related to: 10