Work

Principios Teóricos De La Personalidad De Marca De Moda Y Percepción De La Imagen De Un Embajador De Marca.

Year: 2015

Type: article

DOI: 10.24054/01204211.v0.n0.2014.1675

Author: Ena Barón López

Institution: Universidad de Pamplona

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2198317010

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Related to: 10