Work

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2015.11.013

Authors: Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh

Institution: National Changhua University of Education

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2201080319

FWCI: 32.25

Cites: 110

Cited by: 263

Related to: 10