Work

Internationalising ambush marketing: a comparative study

Year: 2005

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-04-2005-b004

Authors: Benoit Séguin, Mark Lyberger, Norm O'Reilly, Larry McCarthy

Institutions: University of Ottawa, Kent State University, Toronto Metropolitan University, Seton Hall University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2207360

FWCI: 6.35

Cites: 22

Cited by: 59

Related to: 10