Year: 2002
Type: article
Abstract: Independent grocers have faced stiff competition from each other in terms of price competition and moves to consolidate, as well as from large, well-financed grocery chains during the past decade. This paper explores competitive strategies pursued by successful independents for a ten-year period from 1990-2000. The analysis is based on a review of ten years of issues of the Progressive Grocer: The Publication for Strategic Management. Through structured content analysis, five dimensions of competitive strategy pursued by independents were identified and analyzed: marketing, quality, international, low cost, and service. Study results highlight strategic trends followed by successful independent grocers. Study findings provide insight into the strategic responses of independent grocers to the intense competitive pressures faced during the last decade. The paper concludes with suggestions for future strategic actions by independent grocers.
Author: Paula S. Weber
Institution: St. Cloud State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2212475271