Work

Customer Retention Based on the Number of Purchase: A Data Mining Approach

Year: 2012

Type: article

Source: International journal of management and business research

Authors: Sahar Mehregan, Reza Samizadeh

Institutions: Islamic Azad University, Tehran, Islamic Azad University, Science and Research Branch, Alzahra University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249754276

FWCI: 1.426

Cites: 15

Cited by: 6

Related to: 10