Work

A propos du lien marketing-stratégie dans l'entreprise : un cas d'observation participante

Year: 2010

Type: conference-paper

Source: HAL

Authors: Kirova, Valentina, Trinquecoste, Jean-François

Institutions: Excelia Business School, Institut de Recherche en Gestion des Organisations

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2265415750

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Related to: 10