Disconnection: Advertising and Editorial Content in the Housewives League Magazine (1913-1916)
Year: 2011
Type: preprint
Abstract: Between 1913 and 1916, the Housewives League Magazine published a series of articles arguing for good, clean, and fair food. While this campaign is eerily reminiscent of today's Slow Food movement, it shows that women, as wives and mothers of the time were concerned with food issues in relation to their families' well-being. However, while the editorial material argues for whole foods, green grocers in cities, and fair market prices for food both for themselves as consumers and for the farmers as producers, the advertising in the magazine itself tends to push processed foods such as condensed or powdered milk, among other new and convenient foods for housewives. This paper addresses this inconsistent association between the editorial and advertising content of the Housewives League Magazine.
Source: SSRN Electronic Journal
Author: Monique Mironesco
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2269658779