Work

The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.02.002

Authors: Munyaradzi W. Nyadzayo, Saman Khajehzadeh

Institutions: Swinburne University of Technology, Griffith University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2281932030

FWCI: 56.06

Cites: 80

Cited by: 493

Related to: 10