Work

An Assessment of the Role of Branding and Packaging in the Product Market

Year: 2015

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Author: Olanrewaju Makinde Hassan

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289322683

FWCI:

Cites: 29

Cited by:

Related to: 10