Work

Brand Loyalty: A Perception Among Gems and Jewellery Retailers in Madurai District

Year: 2015

Type: conference-paper

Study design: Observational Study

DOI: 10.18797/caasr/iccmp/2015/11/27/10

Authors: Kumaran Thayumanavan, Moses Daniel R

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321906366

FWCI: 1.024

Cites: 10

Cited by: 1

Related to: 10