Work

Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych

Year: 2014

Type: article

Abstract: The aim of this study was to analyze the impact of store image, perceived risk, and the store brand price-image on store brand purchase intention. We replicated the conceptual model proposed by M.F. Diallo using CAWI technique. We analyzed the results using structural equation model (SEM) with AMOS software package. Our results show that the store brand purchase intention is directly dependent on consumers' perceived risk toward store brands and on store brand price image. We also found a direct effect of store image perception and store brand price-image on the consumers' perceived risk toward store brands. Considering the dynamic changes taking place in the private label market, the presented findings of this study are highly valid and should be useful in the practice of retail businesses.

Source: RMIT Research Repository (RMIT University Library)

Authors: Przemysław Łukasik, Bruno Schivinski

Institutions: Maria Curie-Skłodowska University, Gdańsk University of Technology

Language: Polish

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W232500296

FWCI: 8.546

Cites: 23

Cited by: 8

Related to: 10