Work

Original and metaphorical bereavement: The current state of research and future directions in consumer behaviour

Year: 2016

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570716644144

Authors: Cécile Plaud, Bertrand Urien

Institutions: Brest Business School, Université de Bretagne Occidentale

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339915474

FWCI:

Cites: 86

Cited by: 5

Related to: 10