Work

Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions

Year: 2006

Type: book-chapter

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/3-8350-5702-2_23

Authors: Shintaro Okazaki, Charles R. Taylor

Institutions: Universidad Autónoma de Madrid, Villanova University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W23434009

FWCI:

Cites: 54

Cited by: 6

Related to: 10