Work

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications

Year: 2016

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2016.1172384

Authors: Marina Puzakova, Hyokjin Kwak, Suresh Ramanathan, Joseph F. Rocereto

Institutions: Lehigh University, Drexel University, Texas A&M University, Monmouth University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2344123712

FWCI: 6.45

Cites: 49

Cited by: 26

Related to: 10