Work

Marketing's Great Identity Crisis: A Revised Definition and an Urgent Research Agenda

Year: 2010

Type: article

Authors: Roger Brooksbank, Howard Davey, James McIntosh

Institution: University of Waikato

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2380727568

FWCI: 0.95

Cites: 41

Cited by: 9

Related to: 10