Work

A Design Process for a Customer Journey Map: A Case Study on Mobile Services

Year: 2016

Type: article

Source: Human Factors and Ergonomics in Manufacturing & Service Industries

DOI: 10.1002/hfm.20673

Authors: Heekyung Moon, Sung H. Han, Jaemin Chun, Sang W. Hong

Institutions: Pohang University of Science and Technology, Carnegie Mellon University, SK Group (South Korea)

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Research Foundation of Korea, Ministry of Education, Science and Technology

Award: G7972477032

OpenAlex ID: W2407419992

FWCI: 10.38

Cites: 22

Cited by: 63

Related to: 10