Work

Advertising Implications of the Pleasure Principle in the Classification of Products

Year: 1993

Type: article

Source: ACR European Advances

Author: Arjun Chaudhuri

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409705441

FWCI:

Cites:

Cited by: 8

Related to: 10