Work

Ensouling Consumption: a Netnographic Exploration of the Meaning of Boycotting Behavior

Year: 1998

Type: article

Authors: Robert V. Kozinets, Jay M. Handelman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413635720

FWCI: 1.594

Cites:

Cited by: 202

Related to: 10