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스폰서십의 유형(공식 vs. 매복) 및 스폰서 신뢰도에 대한 소비자 반응: 설득지식 모델을 바탕으로
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Year:
2012
Type:
article
Source:
Journal of Product Research
Authors:
Myungsuh 임명서Lim,
Moonkyu 이문규Lee,
Haeryong 김해룡Kim
Language:
Korean
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2415128317
FWCI:
Cites:
Cited by:
Related to:
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