Work

Testing the Stability of Market Segmentation Analysis

Year: 1981

Type: article

Source: ACR North American Advances

Authors: Tony Schellinck, Ian Fenwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416640888

FWCI:

Cites:

Cited by: 3

Related to: 10