Work

Shared Brand Consumption and Relational Brand Connections

Year: 2015

Type: article

Source: ACR North American Advances

Authors: Selcan Kara, Anna J. Vredeveld

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2443779524

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Related to: 10