Work

Produkte als Objekte des IT-Marketing

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-46927-9_4

Author: Norbert Gerth

Institutions: Technische Hochschule Augsburg, University of Augsburg

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2462042829

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Related to: 10