Work

A Capability-Based View of Brand Management

Year: 2016

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-26647-3_12

Authors: Pramod Iyer, Arezoo Davari, Abdullah Alhidari

Institution: University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2465068331

FWCI:

Cites:

Cited by: 1

Related to: 10