Work

Understanding relationship benefits from harmonious brand community on social media

Year: 2016

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/intr-05-2015-0149

Authors: Mingli Zhang, Nuan Luo

Institution: Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467120674

FWCI: 34.22

Cites: 59

Cited by: 80

Related to: 10