Work

Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11761-4_86

Author: Youngtae Choi

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467771752

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