Work

Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management

Year: 2016

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-29877-1_117

Authors: Manqoosh ur Rehman, A. Rashid Kausar

Institution: University of Management and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2478084552

FWCI: 1.68

Cites: 44

Cited by: 3

Related to: 10