Work

The Application of a Mutual Cyclical Growth Model of Romantic Relationships to Investigate Consumer Brand Commitment

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11761-4_67

Authors: Michael K. Coolsen, Melissa L. Brandt, Kenneth C. Herbst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W24827852

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