Work

Markenadäquate Gestaltung von Live Communication-Instrumenten

Year: 2014

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-04811-2

Author: Beatrice Ermer

Institution: HHL Leipzig Graduate School of Management

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484186605

FWCI: 2.599

Cites: 2

Cited by: 13

Related to: 10