Work

The Relationship between Fast Fashion and Luxury Brands: An Exploratory Study in the UK Market

Year: 2016

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-4666-9958-8.ch011

Authors: Cesare Amatulli, Antonio Mileti, Vincenzo Speciale, Gianluigi Guido

Institutions: University of Bari Aldo Moro, University of Salento, Libera Università Internazionale degli Studi Sociali Guido Carli

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492090972

FWCI: 5.039

Cites: 40

Cited by: 10

Related to: 10