Work

Brand Positioning Practices in Services Sector: A Study of Banking Brands

Year: 2016

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-0143-5.ch003

Author: Nazia Sultana

Institution: Osmania University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2498124697

FWCI:

Cites: 14

Cited by:

Related to: 10