Work

Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10912-1_24

Author: Widyarso Roswinanto

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W24988152

FWCI: 1.714

Cites: 13

Cited by: 4

Related to: 10