Work

Übersicht über die bisherige Entwicklung normativer Marketingmodelle

Year: 1973

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85898-6_3

Author: Jochen Krautter

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2500686512

FWCI:

Cites: 2

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Related to: 10