Work

Effect of Chinese Customer's Familiarity with Korean Fashion Brands on Satisfaction and Brand Loyalty

Year: 2016

Type: article

Source: Journal of the Korean Society of Clothing and Textiles

DOI: 10.5850/jksct.2016.40.4.763

Authors: Bo Liu, Soonhwa Ko, Youngsun Rhee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Chungnam National University

OpenAlex ID: W2531332005

FWCI:

Cites: 35

Cited by: 2

Related to: 10