Work

Repurchase intent antecedents of a competitive brand in the smartphones segment

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2016.1278257

Authors: Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Luciene Eberle, Deonir De Toni, Suélen Bebber

Institution: Universidade de Caxias do Sul

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2575802948

FWCI: 0.782

Cites: 122

Cited by: 16

Related to: 10