Work

How Customers Are Willing to Pay Price Premium on the Bases of Brand Image for Food Brands ? : An Epical Study

Year: 2016

Type: article

Source: Oman Chapter of Arabian Journal of Business and Management Review

DOI: 10.12816/0031458

Authors: Najam Ul Zia, Maryam Sohail

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2593374765

FWCI:

Cites:

Cited by: 3

Related to: 10