Work

An Exploration of Consumers' Perceived Value of Sustainable Brands in India

Year: 2016

Type: article

Source: Asian Journal of Business Research

DOI: 10.14707/ajbr.160026

Authors: Aarti Kataria, Jaydeep Mukherjee, Soumendu Biswas, Ruchi Garg

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2593846486

FWCI: 0.519

Cites: 39

Cited by: 13

Related to: 10