Work

Spending Or Stockpiling: Consumers’ Decisions to Redeem Loyalty Program Points

Year: 2016

Type: article

Source: ACR North American Advances

Authors: SoYeon Chun, Rebecca W. Hamilton

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2606692736

FWCI: 0.519

Cites:

Cited by: 1

Related to: 10