Work

The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market

Year: 2011

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Ercan Taşkin, Sait Sarioğlu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2621728126

FWCI: 0.678

Cites:

Cited by: 3

Related to: 10