Work

Eignung des Zeitschriftenmarktes zur Untersuchung der Absatzwirkung von Produktzugaben

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8399-2_4

Author: Sascha Hoffmann

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W26371

FWCI: 1.602

Cites:

Cited by: 1

Related to: 10