Work

Events als Kommunikationsinstrument im Hochschulmarketing

Year: 2011

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-6885-2_4

Author: André Schneider

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W26908415

FWCI: 1.503

Cites: 6

Cited by: 5

Related to: 10