Work

The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis

Year: 2000

Type: article

Source: uO Research (University of Ottawa)

DOI: 10.20381/ruor-2195

Authors: Gupta, Kunal, Dubé, Laurette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2729487205

FWCI:

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Related to: 10